While pictures provide great visuals of your rental unit, you need clear and accurate descriptions of your property to support your apartment listing. Descriptions are important because they emphasize your amenities and describe aspects of the property that you can’t always portray with pictures. Good descriptive words help your unit sell.
But many words in rental ads are overused and ineffective. Knowing the best and worst words to use could make the difference when it comes to filling your vacancy. Well-written content will help prospective renters convert.
Words that imply the best.
“Upscale” – superior quality
“Maple” – a type wood indicating high quality material
“Gourmet” – in reference to food, indicating luxury cooking or meeting fine dining standards
These words are not overly inflated terms to exaggerate your property. These are objective descriptive words that are concrete and can be observed. These verbs help describe the physical characteristics of your property, connote quality, and communicate excellence. As a tip, list all of the selling points of your unit (for example, the bathroom or kitchen) think of words that sell quality (“Marble bath” or “Stainless Steel Kitchen”).
Words that mean nothing.
“Charming” – to be pleasing or delightful
“Fantastic” – to be very good
“Cute” – to be appealing and delightful
These descriptive words are vague and mean nothing. Add this to describe any facet of your rental unit, and you’ll find that it does nothing to enhance its image. Renters aren’t stupid, and can easily see through this sort of thing.
Beware of using adjectives that give false enthusiasm or are ambiguous. These words are subjective and express someone’s point of view. This means that one person may think the apartment is “cute,” but the next person may not. How do you visualize “cute”, anyway? Not only are these descriptions overused, but they don’t help create imagery in the renter’s mind. These are damaging to your rental listing description, because it says very little about your quality of your property. If you can use the word to flatter a person, it’s probably not strong or specific enough word to help sell your unit.
Bonus: The exclamation point can be dangerous punctuation to use when describing your property. It demonstrates exaggeration
