Tag Archive - Renter

Weekly Recap for Real Estate Agents

real estate recap

Image by dreamsjung via Flickr

In this series, we recap the articles and resources we’ve been posting on the RentJuice Twitter account since we’ve been tweeting a few times per day with the best tips, posts, and resources we can find on the internet. Here’s a recap of the last week:

  • Home and rental interior design tips with landlord-friendly ways to personalize an apartment:
  • Renters: Consider the Doorman (at least in NYC) -
  • RT @realtormag: YPN Lounge blog for young real estate pros relaunches today with new URL:
  • Agents and landlords – another reminder to be careful with your language in ads:
  • RT @WomensCouncil: Try the @realtormag (REALTOR® Magazine) Social Networking Quiz >> fairly basic, but a good proxy
  • RT @WomensCouncil: RT @mfcompany WCR Interviews Matthew Ferrara : Web Essentials for REALTORS® >> worth a read!
  • Please retweet this great in-depth look at Boston’s economy and rental market! (AFT)
  • New blog post – @RentJuice weekly recap for real estate agents: >> let us know what you think!

 

If you like what you see, follow the RentJuice Twitter account – we’re at @RentJuice and would love to continue being the daily resource for real estate agents doing rentals, leasing agents, landlords, and renters. And of course you can always reach us on Twitter, by commenting on this blog, or by sending us an email here.

Resource for Real Estate Agents: Weekly Recap

real estate resource

Flickr by Guillaume Capron

Note: we’re doing this series post a day early.

In this series, we recap the articles and resources we’ve been posting on the RentJuice Twitter accountsince we’ve been tweeting a few times per day with the best tips, posts, and resources we can find on the internet. So without further ado, here’s a recap of the last two weeks:

  • Another reminder about federal and state law differences regarding tenant foreclosure protection:
  • Renters across America need more help from Congress (opinion piece)
  • Inman News is tackling real estate and social media marketing:
  • The Landlord as the Detective:
  • Really a must read: “It appears that the crisis is causing a shift from homeownership to rentals”
  • Another sad reminder of how important it is to get renter’s insurance
  • Opinion: “San Francisco proposal could cheat landlords” > Worth tracking, could be precedent setting
  • Tips for keeping pets in your apartment, plus how to ask landlords, neighbors, roommates for permission:
  • Lessons to be learned from various NYC renters getting swindled and scammed (NY Times)
  • RT @altgate When It Comes to Real Estate, It’s Location, Location & Broadband
  • Making the case for owner-occupied multi-family housing (live in a unit and rent out the others):
  • Various scenarios and ways to avoid becoming a victim of rental fraud:

If you like what you see, follow the RentJuice Twitter account – we’re at @RentJuice and would love to continue being the daily resource for real estate agents doing rentals, leasing agents, landlords, and renters. And of course you can always reach us on Twitter, by commenting on this blog, or by sending us an email here.

White wall syndrome: Decorating a rental apartment

Apartment decorating

Flickr by andypad

Following up on a link we shared on our RentJuice Twitter account to an article about remodeling your rental, we’re sharing some more tips about decorating a rental apartment and making it feel like your own place. The rest of this post is written by RentJuice CEO David Vivero:

One of the things that I find most frustrating about renting, especially now that it’s been years since my college dorm days, is how hard it is to properly decorate a rental apartment. I call this issue “white wall syndrome,” which is that feeling that you can never really make a rental apartment your own. Rental apartments just tend to have a poster here and there, and some comfy furniture, but somehow they often stop short of expressing the true personality of the tenant. There are some solutions to empty apartments!

White wall syndrome, to be clear, is the basic idea that you’re handcuffed by your security deposit: you see it shrink with every nail in the wall, every drop of paint, and with every lighting fixture you want to change.

Landlords have good reason for keeping control over your “customization,” since the tenant who follows you will most likely not share your taste and will want a plain white canvas of his/her own.

My best advice and recommended tools are:

  • Know how long you’ll stay. If you’re in a rent-controlled apartment, and it’s big enough to hold you over for a few years, it may just be worth painting and making a few changes. Depending on the wording of your lease, you’re going to have to spend a day or two painting those walls a nice apartment white or putting those old plastic blinds back in the windows, but it will be worth it. If it’s a short term rental or you “just don’t know” if you’ll want to stay longer than your lease requires, give it a few months before you pour your heart into those personal touches.
  • Include your landlord in the discussion. There are often ways to make improvements to the apartment that don’t upset your landlord. For example, it may be possible to paint the apartment neutral colors, like toupe. They may also hate the blinds that are there, and would be willing to share the cost of an upgrade.
  • Use smart new tools for your wall decorations. Here’s a great quote from the article we linked to above: “Worried about nail holes? New wall hooks from companies such as 3M attach using a removable adhesive that won’t damage the walls. Or, vinyl wall stickers, like those from www.wisedecor.com, are another option to add design and color to the walls — and they peel off easily when you move out.”
  • Add small pieces to your apartment. These small decorations – ranging from vases on your living room table to flowers or bowls at your dining table, make a big difference in making your rental feel like home. And the best part is you can easily take these pieces with you if you move to another place.

Bottom line: these tips will go a long way towards getting rid of white wall syndrome – soon, your apartment will feel like an inviting, warm place that is yours. Consider making that small time and monetary investment to really make your rental into a place that feels truly comfortable.

Have any other suggestions? Have you seen something we’ve missed? Let us know in the comments section below!

Real Estate Internet Marketing: Common Mistakes

Real estate mistakes

Image by MrB-MMX via Flickr

Our team attended RE BarCamp Boston last Friday and gave a presentation on common internet marketing mistakes. It was great to see so many real estate agents taking notes on the facts and tips we shared, but we wanted to make that information available to all real estate agents who were not able to attend the conference.

First, we live tweeted the event under the Twitter hashtag #rebcbos, so the sequential tweets are available. It’s easy to find – in Twitter search just type in “#rebcbos rentjuice” and you’ll see our info from that day (or by clicking here).

However, it’s difficult to tweet an entire 45 minute presentation chock full of internet marketing facts, so we’re going to share the presentation in a recurring blog series called Real Estate Internet Marketing: Common Mistakes.

Here’s part 1 called The First Real Estate Internet Marketing Mistake is Haste:

Based on about a year of research that started at Harvard Business School, and based on scanning over 600,000 ads on Craigslist and other internet listing services, we found that roughly between 10% and 15% of ads didn’t follow best practices.

So what are best practices? Well, it’s simple and yet overlooked at the same time. Because rentals are often all about speed, real estate agents who do rentals often make quick mistakes that end up being disastrous for their business. That’s why the first major common mistake in real estate internet marketing is haste.

Agents will make simple mistakes by putting improper contact information, such as putting in a 9 or 11 digit phone number. We even saw agents who forgot to put their name and agency on an ad, not to mention forgetting an email address.

You should also use headers and footers on your ads that include a call to action, so that a potential renter has more of a reason to contact you. Examples include putting in the name of your agency, your name, and something about the place that will cause the renter to contact you (i.e. this apartment won’t last long – act now!)

So how does RentJuice help fix the problems caused by haste? We do many things to help real estate agents who do rentals avoid these simple yet costly mistakes. If you’ve forgotten to put in your contact information, you will have a big, red reminder that you’re not following best practices. With RentJuice, there’s no feasible way to make those costly mistakes anymore – and that definitely gives you a leg up on your competition.

Plus there are many other features we have that put our proprietary research into action to make sure you’re utilizing leading best practices for the entire rental process. Another example is that with RentJuice you can have custom headers and footers that show up automatically across all your ads.

And there’s so much more to RentJuice and specifically our internet marketing capabilities – by being able to manage and advertise your listings in a fraction of the time it takes on other services, you aren’t under as big of a time pressure. Which is another way that you’ll be less likely to make an error.

Bottom line: Get rid of the problems caused by haste. Haste causes simple mistakes that are costly to your business in the form of poor ads and a lowered perception of your agency’s reputation. Closing more deals starts with effective internet marketing. More effective internet marketing is a result of one of two options: taking more time with your advertisements (which causes less errors but takes more of your time) or starting a free trial with RentJuice.

Only with RentJuice will you be able to take advantage of our substantial proprietary research, instantly advertise your listings more effectively across over 16 leading partner websites including Craigslist, and take advantage of our local ad syndication partnerships with Boston.com and Wicked Local.

Find out more about our powerful solution at http://www.rentjuice.com

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Benefits of Renting: Flexibility

Renting flexibility

Flickr by midwestnerd

On our @RentJuice Twitter account we tweeted a link to a great post busting some myths about renting. But it got us thinking back to a book some members of our team read called Who’s Your City? by Richard Florida. Specifically, the book subtly makes the case for a major benefit of renting – flexibility. Here’s a great quote:

“The point is, where we live is a central life factor that affects all the others—work, education, and love—follow. It can make or break existing work arrangements and personal relationships. It can open new doors. And regardless of what kind of life we envision for ourselves—whether we aspire to make millions, have a family, or live the way of a bachelor—choosing where to live is a decision we all must make at least once. A good number of us will make it multiple times. The average American moves once every seven years. More than 40 million people relocate each year; 15 million make significant moves of more than 50 or 100 miles.”

If you take those moving statistics at face value, it’s easy to see why renting actually offers a major benefit over buying a home. If you’re trying to stay competitive in the work force, or if you are younger and willing to chase opportunities as they arise, there’s a big cost buying a home: you limit your options and are tied down.

“As the most mobile people in human history, we are fortunate to have an incredibly diverse menu of places—in our own countries and around the world—from which to choose. That’s important because each of us has different needs and preferences. Luckily, places differ as much as we do…

It’s not just that places’ personalities are different. What we need from a place also shifts with each stage of our life. When we’re young, just out of school and single, many of us want a place that’s stimulating, offering lots of jobs and opportunities for career advancement, great nightlife, and a vibrant “mating market” filled with single people to meet and date. When we get a bit older, and certainly when we marry and have children, our priorities change. We want a place that offers good schools, safe streets, and better lives for our families. And when the children go off to college and leave the house, our needs and interests change yet again.

At each of these turning points, and at many others along the way, a growing number of us have the opportunity to choose a place that truly fits our needs.”

Renting lets you move closer to jobs both within your current city or within a new location. Add in that you avoid many of the hassles of ownership, and it’s easy to see why in today’s world renting instead of owning is becoming a more popular and acceptable option – and not just when you’re younger.

It’s not just about jobs either. If you rent, you typically are not tied down to any place more than 6-12 months, depending on your lease. And even then, you can usually get out of your lease for a fee.

Additionally, the flexibility of renting lets you try out new locations within your city and all over the world. Not only do you avoid having to do major repairs on your home or apartment, but you also can “change the scenery” as long as you’re okay with moving.

Bottom line: The flexibility offered by renting is increasingly important for jobs, relations, pleasure, and more. The benefits of owning a home are eroding while the benefits of renting are becoming more pronounced and important in the world we live in today.

Rental Resources: Weekly Recap

We’ve been hard at work bringing on all of our new customers, so this blog has been neglected for the past two weeks. But no more! We’re back and we’ve got some great content to share over the coming days and weeks.

First, an announcement:

real estate barcamp boston

Image from RE BarCamp

We’re happy to announce we’re sponsoring Real Estate BarCamp Boston. RE BarCamp is a technology related real estate conference that takes place in major cities throughout the United States. Members of our team will be at the conference in Boston to meet with tech minded real estate agents and brokers in the area. We’re excited to be part of a thriving community and are looking forward to connecting with attendees! For more info, check out RE BarCamp Boston’s website (you’ll see RentJuice on the right side of the page).

Second, we wanted to recap the articles and resources we’ve been posting on the RentJuice Twitter account. We’ve been tweeting a few times per day with the best tips, posts, and resources we can find on the internet. So without further ado, here’s a recap of the last week:

  • Worth reading: “Boston rental outlook for summer 2009″. Lots of great facts and analysis from @mdimella
  • Renters about to live together should consider cohabitation agreements. More on the pre-nup of renting:
  • Success stories of strapped homeowners taking renters, with tips at the bottom for finding good renters:
  • We’re now official sponsors at RE BarCamp Boston. Our team is excited for the event! #rebcbos
  • Average cost of renter’s insurance is $12 per month for ~$30K of property coverage and $100K of liability coverage:
  • Renter’s insurance usually covers property in 1 of 2 ways, providing either the actual cash value or replacement value:
  • Re-tweeting this great real estate / rental 2.0 mind map. Definitely worth a look:
  • Article: Upcoming student housing leasing season will show if the sector is as strong as people think.
  • Fun NY Times piece on writing a better real estate agent profile and creating great listing descriptions:
  • Defining NOHOs: some people are not meant to be homeowners but instead renters (Washington Post)
  • The best metric to calculate if renting is a better value than buying is your area’s price-to-rent ratio:

If you like what you see, follow the RentJuice Twitter account – we’re at @RentJuice and would love to continue being the daily resource for real estate agents doing rentals, leasing agents, landlords, and renters. And of course you can always reach us on Twitter or by sending us an email here.

How Great Agents Close More Listings

great agents communicate

Image by Victor 1558 via Flickr

The other day we wrote a post about how important it is that landlords and renters approach the rental process like a detective. And the post subtly pointed out something that should be the focus of its own post: great agents close more listings because of their ability to communicate.

How do the best agents communicate? By tailoring their best ideas to their audience: renters and landlords. Let’s contrast hypothetical Agent A (a smart, driven agent) with hypothetical Agent B (one of the best agents, a great communicator). Here’s how Agent A would communicate the lesson from our last post:

“Due to asymetric information in the rental process, landlords and renters alike must conduct due diligence to ensure that both sides of the transaction culminate a fair and reasonable result.”

Sure, no agent usually takes it that far, but Agent A in our example has a particularly bad case of business-speak. And it usually puts off both renters and landlords because they cannot relate to the agent. The agent in this example is not doing a good job of customer service, because the focus should be on creating a rapport with the customer.

Let’s look at Agent B talking to a renter or landlord:

“You’ve got to be like a detective. As we move through the rental process, it’s important to dig in and find out about the other person to be safe and avoid any unnecessary risks.”

That’s more like it! Notice how in this second example the agent does a much better job of relating to the customer. The agent builds a connection by using the word “we” and also uses the example of a detective to paint a clear image in the mind of the customer.

Agent B is a better agent in part because of the ability to communicate well with customers. It’s an often overlooked ability that the best agents work at in their goal to always provide the best customer service. Yet it’s this communication ability that the best agents spend so much time honing to allow them to close more listings and ultimately help them be the best in the business.

Have you spent time working on your communication skills? How do you improve your ability to communicate? Some related blogs that we read could help you continue improving your communication skills – check out the MindTools Communication Skills page for an assortment of articles and don’t miss the slideo:ology blog for help articulating ideas and presenting to clients.

First Time Renter? Here are Some Great Renting Tips

renting tips

Image by Ivy Dawned via Flickr

The other day we came across this article in the San Francisco Chronicle that focused on tips for new renters. Most of these tips are also a great reminder for people who have rented before and are looking at new homes or apartments to rent. And reading the article made us realize that if you’re a renter or a landlord, you have to put your detective hat on and really do your homework on the people with which you’ll potentially be signing a lease. In the article we spotted some strong tips like this one focused on inspecting common areas of a rental property:

“If the hallways and elevators are dirty or the grounds overgrown, there’s a risk the landlord will also take a long time to make any repairs.

Ask some of the residents about the landlord or property manager. You might get details you wouldn’t hear otherwise, like odors from the restaurant next door or the upstairs neighbor’s dog that barks all day when the owner is away.”

And here’s another important tip we liked focused on checking a landlord’s financial situation:

“If you’re renting from an individual, you can check out his or her financial situation by sifting through district court records for any foreclosure actions, judgments or bankruptcy filings. You can also contact your local Better Business Bureau to see if there have been any complaints filed against the landlord.”

The two quotes highlighted here are some of the softer tips that renters often overlook. And yet it’s a great reminder of how incredibly important it is to approach the rental process like a detective – both for a prospective renter and for a landlord who needs to do their complete due diligence on a renter before they sign a lease.

How Landlords Can Respond to Falling Rents

Respond to falling rent

Image by hotelcasavelas2 via Flickr

Earlier this week, we put up this tweet linking to a BusinessWeek article focused on falling rents nationwide. The article focused on the various creative methods that landlords are utilizing to find new tenants and keep existing tenants.

Some landlords are offering financial incentives such as 1-2 months of free rent, waiving security deposits, and offering free goodies such as gym memberships. The thinking behind these concessions is that giving up a small piece on the front end makes more sense than losing tenants for good or having empty apartments for an extended period of time.

But the most creative solution we saw were these “layoff-proof” leases:

About three weeks ago, Cleveland’s Goldberg Cos., which owns 9,000 units in Ohio, North Carolina, Florida, and Texas, started offering “layoff-proof” leases, which guarantee tenants up to two months of free rent if they provide proof they were laid off. If the tenant is unable to find another job after the two months, they can break the lease with no penalty.

The company hopes to attract tenants who are living with parents or sharing apartments with multiple tenants.

“What’s keeping people from renting is fear,” says Eric Bell, a senior vice-president at Goldberg. “We wanted to give people a cushion or a safety net, so they know they’ll have some time to get back on their feet.”

But how can landlords respond to falling rents with non-financial measures?

One solution, if you manage an apartment complex or building, is to foster a better sense of community. Organizing holiday dinners, monthly events, and other perks end up building good will with tenants and at some level lower the chances of a tenant moving out. If you’re able to create a community that renters feel that they belong to, you’re going to have a much better chance of keeping your tenants and avoiding problems such as higher vacancy rates. Doing this is a low risk proposition that has a potentially high payoff.

And if you’re the landlord of a single property, such as a home or apartment unit, you can also use some non-financial measures to ensure your tenants will stay in your place. One solution is checking in on your tenants from time to time to make sure that they’re doing well and that there are no problems with the property. It’s amazing how a simple phone call or email strengthens the connection between landlords and tenants, which again lowers the likelihood of a tenant moving out when their lease is up.

Bottom line: while there are many financial actions that landlords and apartment managers can take to ensure tenants don’t leave (and thus vacancy rates don’t creep up) there are also some creative non-financial solutions, such as organizing community events and checking in with tenants, that will also lower the likelihood of tenants leaving when their lease is finished.

Why landlords and brokers need credit reports

credit reports

Image from www.seniorliving.org

A common part of beginning a new lease is filling out a rental application provided by the landlord, which asks important information about an applicant’s qualifications as a new tenant. Before the renter is accepted, he or she will need to pass this test. In another post, we’ll cover the elements of a typical rental application and what you should have ready when applying for a rental.

The testimony of the renter on the rental application often isn’t enough: to get a third party to make sure the renter is telling the truth, the agent or owner will pull a credit report. What’s in a renter’s credit report, and why does it matter? How can owners make the best use of credit reports from bureaus like Experian or TransUnion?

First, it is a check on the renter’s identity.

Credit reports tie together your name, social security number, previous residences, and and payment history on bills like credit cards and student loans. We encourage property owners to make sure that the name and addresses on the application match the history shown on the credit report. Any conflicting information should be taken seriously and asked about to avoid fraud.

Second, the credit report gives the owner a sense for existing financial burdens.

It’s easy to make $100,000 a year and pay $1,000 a month in rent; it’s a much harder when the applicant has $150,000 in student loan debt, some significant balances on credit cards, and a shiny new BMW car payment. No matter the income or job type of the applicant, it’s important to understand the debt side of their balance sheet, which drastically reduces the availability of cash to go toward rent. Also keep in mind that the rent being charged will often exclude cable, Internet, or phone-related subscriptions; these are often overlooked by both sides and add at least a couple hundred dollars per month in additional expenses.

Third, credit reports demonstrate that the tenant makes monthly payments a priority.

Beyond giving a view of the renter’s existing burdens, the credit report shows a month-by-month summary of payment history. Every credit card company, loan issuer, or collections agency has kept the credit bureaus aware of the renter’s financial payment history. If there’s years worth of on-time payments, despite having a lot of debt, this person is likely a good candidate for the unit.

If you’re a renter, don’t be surprised by your financial history! Download your own credit report before beginning your search for a new apartment, and you may not need to pay for it. Thanks to FACTA (The Fair and Accurate Credit Transactions Act), you can get a free credit report once a year. While they’ve got great commercials, you can’t get it from FreeCreditReport.com (which gives away the credit report while signing you up for a subscription service). Instead, try visiting AnnualCreditReport.com, which is the official site to get your free credit report.

If you’re a landlord or agent, do not accept personal credit reports from individual applicants. Usually in the form of computer printouts, these reports can easily be tampered with. In addition, the reports consumers receive about themselves are not geared toward third parties and have far more data than you need. Instead, you should use a commercial credit check service. As long as you can prove (using supporting documents) that you’re checking credit only to qualify the applicant for a business transaction or contract, you can usually pull someone else’s credit report.

Leasing a home is a long-term relationship, and both sides should trust each other! Third-party credit reports are just one way that this trust can be established early.

Landlords and brokers need credit reports

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