Tag Archive - craigslist

The Double Take Listing: Too Much Slang, Not Enough Description

Craigslist slang

 

Cursing and slang in property listings are funny and eye-catching, attracting renters to click the ad. After the laughs at the witty remarks and pop culture references are over, how many inquiries do you have at the end of the day?

This Craigslist posting is full of slang and even a popular Kanye West and Jay-Z song reference. While these references are amusing to see in a property ad, they’re not effective in getting leases closed.

What about the other renters that won’t ‘get’ it?

Craigslist slang

When you use words like “sick”, “sweet”, and “cray” to describe your properties, think about other people from different age groups and cultures reading your listing. Will they understand? Most of these terms are used by young adults, but may not be understood by people who grew up with different slang or those who learned English as a second language. By doing this, you’re reducing your market to attracting a select demographic that talk like this.

It’s okay to use commonly used descriptive words to describe your unit, as long as it’s accurate. Renters browsing through Craigslist are looking for apartments that match their preferences of amenities, square footage and other features. You can describe the property as “cray” or “sick” as much as you want, but it won’t help renters with their apartment rental search.

Don’t forget the property amenities.

Craigslist slang

The emphasis of this property listing was the slang and the intention to increase hype about the unit. If this agent got lots of listing opens, that’s great! The next step is to actually sell the property to lease. After all, people looking through listings are trying to find a new home.

This listing lacked the additional details about the property needed to make a decision. It skimped on including the details about the amenities and the floorplans, which are features that renters really look for to help make their apartment rental decisions.

In my opinion, more energy could have been put into writing content that attracts renters than adding hype and slang.

Five Ways to Increase Leads from Online Rental Listings

increase rental leads

Download our most popular whitepaper. Know when the best time to post your ads and how your subject line length affects your ad. Learn five ways to increase leads from your online listings. This guide, combined with the sequel, which teaches you how to write content that converts, will make your apartment ads attract more renters than ever.

Rental brokers and apartment finders use RentJuice to post thousands of advertisements per day, all over the web. Analyzing the data generated from those ads can provide insights into what makes good (or bad) advertisements, especially as they appear on Craigslist. In this paper, we’ll look at different ad components and share five tips for ensuring your ads get more visibility online.

 

The Double Take Listing: Renovate, Then Take Pictures

We understand that it’s difficult to take professional-looking pictures of your rental property when you’re not a photographer. While you may be no Ansel Adams, nail down the basics of rental property photography before you start clicking the camera.

In this Craigslist listing, there were four pictures. There was also something wrong with each one. Learn from this ad and avoid these apartment photography blunders. 

apartment photography

Lesson #1: Clean up.

Property photos shouldn’t look like a renter just moved out. When there are boxes, and clutter all over the place, it makes your property look unpolished. 

Instead, move the clutter or stage your unit. At the very least, push aside all of the boxes and unnecessary items from the camera shot, so your place looks empty, not messy. 

Lesson #2: Take meaningful pictures. 

apartment photography
Don't just take property pictures of anything.

Don’t just take pictures of anything! You want to make your unit look its best, remember? It’s really difficult to highlight entire rooms when you’re taking pictures of sinks and closet doors. It doesn’t do your property any justice, and may cause renters to believe you have something to hide or the room is tiny. 

As mentioned in a previous post on rental property photography, try to take pictures including three walls instead of one or two. This will make your room look larger and give bigger scope of the room. 

Lesson #3: Avoid taking pictures of construction 

bad apartment photography

Repainting your unit? Great. Renters don’t want to see it get painted. They don’t want photographs of your property being worked on, they want to see the end result. 

Pictures like this make properties look sloppy and doesn’t give renters a good idea of what they’d move into. Exercise some patience before taking the photograph and wait for your property to renovated first, then take pictures. 

Now that you know what pictures not to post, learn how to take better property pictures. Or, better yet, learn how to make great content for your online listings.

The Apartment Search: How a Renter Searches Online

 

Renters looking for apartments will use Google or Craigslist for listings.

Renters looking for a new apartment need to go through hundreds of listings. 

Renters who need to to move or find a new apartment head straight for their computers to help start the search for a new home. It can be difficult to figure out what renters are thinking as they go through this process.

Ellen Mae Valdez, a registered nurse, who relocated from California to Texas, told us about her rental search process. Her methods prove that renters are particular and sensitive to many small details that are frequently overlooked by rental professionals.

The search started on Google.

Completely unfamiliar with her new hometown, Valdez started her research for her new Texas home on Google. She searched “Apartments in Temple, Texas,” which is a very common search for people looking for apartments in a specific city. In fact, the most common search word for rental searches is “apartment,” as noted in the guide on creating “Better Rental Websites.”

While on Google, Valdez looked at the results on the first page, assuming that the best results would appear first. Renters are quick to make decisions, and expect Google to give them the best results first. That’s why renters focus their attention on the top search results, and neglect the rest. If you want your rental business to get visibility on Google, rental professionals need to channel energy into SEO, which helps get websites higher in Google search results.

Then, she went to Craigslist.

While some renters go to Craigslist first, Valdez went to it second. She skipped listings with subject lines that obviously were visually trying to grab her attention. “I skipped the ones with all caps or up and down letters,” she said, “It’s like they were yelling at me. I didn’t like that. It was also unreadable.” Writing visually distracting subject lines grab renters’ attention, but make sure it’s the right kind.

Once she started opening apartment ads, she looked for one major item: a link to an external website. Apartment rental listing on Craigslist are a sufficient way of getting essential information about a unit to a prospective renter, but a rental website is expected to give more details. Valdez said, “If they don’t have a link, I don’t go much further.”

She felt that if a rental business is professional, it should have a website to support it. She said, “The website is the first impression you get from the business.”

Websites need to be intuitive.

Rental websites need to answer all the questions renters may have by including all the information they need. Requiring renters to call for more information is one additional step they don’t really want to take.

“The websites needed to be especially intuitive,” Valdez said, “They need to include enough details about the apartment, and be organized.” Websites that didn’t provide the details she needed, she abandoned.

Rental websites that are easy to navigate are essential for renters. Renters on websites that don’t tend to their needs will find one that will. Websites that cover their bases will get rental leads.

Learn about how this renter decided on a property based on one factor in tomorrow’s blog post.

 

The Double Take Listing: One Heck of a Deal You Can’t Read

Apartment listing

This Craigslist listing enticed prospective renters to click on the listing based on a redundant, vague title and not necessarily a “good” subject line. From the title, the ad makes only one point clear: the apartment is a money-saving deal. Inside the posting, you may have some difficulties reading about this “deal” of an apartment. 

We get it: It’s a money saver. 

This Craigslist subject line says that this apartment is a good price in three different ways. You don’t need to say that the property is a “heck of a deal,” “freakin bargain,” and will “save money” all in one line. We get it. You only had to say it once. 

This person could have used this space in the subject line to detail the apartment’s features by using effective descriptive words. “No Ball Sh*t” is not only inappropriate, but it doesn’t make sense. It may take a couple reads before the renter realizes what phrase it actually is supposed to say.

Descriptive words that provide more information about the property itself will be more effective. Subject lines that are amusing like this will only get clicks out of curiosity of what your listings might look like, not necessarily because renters are interested in your property. 

Apartment advertisement

Can’t read the listing. 

If you squint, you could probably read the property description just fine. Or, renters have to highlight the text to give the words a solid background to read against. You probably shouldn’t trouble your prospective renters that are trying to read your ad by including a background that makes your listing difficult to read. 

If renters can’t read your listing easily, it’ll be challenging to entice them to apply for your property. Including a fancy background isn’t worth it when it affects your listing’s readability. 

Don’t use acronyms you don’t mean. 

If the apartment is the cheapest out there, then it should say so. There’s no need for acronyms or odd misspellings of common words. Besides, if someone were to search Craigslist for “cheapest out there,” this listing will not come up (unless “O.U.T.” stands for a rental feature we’re unaware of). Anything that doesn’t help you gain ad views probably isn’t a good idea. 

Read about more Craigslist practices to avoid to start getting ad clicks that matter. 

The Greatest Hits: Best of the RentJuice Blog 2011

The RentJuice Blog Greatest Hits

Ready to close more rentals in 2012?

Just in case you’ve missed out on some of the RentJuice Blog posts this year, don’t worry, we’ve summed up the most popular ones for you. Check them out and start your rental business on the right foot in 2012. 

3 Tips for Better SEO for Apartment Rental Websites – Learn how to get higher on a renter’s search results using SEO. 

How to Build a Successful Facebook Page for Rental Professionals -Increase your exposure to potential renters and capture leads using Facebook.

4 Tips to Improve Your Phone Etiquette to Win Tenants – Don’t lose potential renters over the phone. Polish your phone skills when talking to tenants. 

Make Your Rental Website Lead-Generating Machine – Learn about the six key strategies used to build a successful lead-generating website. 

How I (Almost) Got Scammed, Part I & Part II – Read about how I almost was scammed when looking for a new apartment. 

Better Craigslist Subject Lines, Best Practices – Lure prospective renters to reading your listing with a great subject line. 

 

Descriptive Words and Phrases for Your Craigslist Ads

Descriptive words for Craigslist

When you’re writing property ads for Craigslist, describe your unit with effective descriptive words, not fluff. Prospective renters will come across hundreds of “adorable” and “nice” apartments, but that doesn’t necessarily mean you’re grabbing their attention.

You want to use words that renters will use to search Craigslist so that your listing appears in their search results. Use these words in the subject line or the body of your property ad.

Words that work

“Quiet” – Implies that the neighborhood is pleasant and safe. 

“Walkable” – Shows that the the unit is near amenities and conveniences.

“Open” – Usually used to describe a floor plan, and demonstrates spaciousness. 

You’re describing a unit that renters cannot see, so use words that put an image in a person’s head to help them imagine what your property is like. Also, consider the adjectives that elaborate a feature of your apartment. For example, a living room and kitchen can be described as “open.”

Words to leave out

“Beautiful”

“Amazing” 

“Gorgeous”

Why do these word not work well? Try entering “beautiful” into a Craigslist apartment search and see how many results you get. The city of San Francisco currently results in 420 listings. In contrast, the term “walkable” results in 7 listings. While these words all imply that your property is a good-looking unit, what person would describe their unit otherwise? All apartments on the marketplace are attractive. 

Part II: How I (Almost) Got Scammed on Craigslist

Scammed on Craigslist

Photo credit: jepoirrier

Read “Part I: How I (Almost) Got Scammed on Craigslist.“ 

The “ideal” apartment I found on Craigslist slowly began to unravel itself into an obvious scam in a series of e-mail exchanges. The supposed owner, Lavonda Robbins, of a property in Honolulu became increasingly pushy and tried to use religion to try to scam me into sending her money in Maryland.

As the property slowly revealed itself to be a scam, my values of honesty in a rental professional solidified.

Tugging religious strings.

Knowing that keys were going to be sent to me was extremely suspicious. I told her that I wouldn’t send any money or anything until I was able to step inside the apartment.

She quickly e-mailed back trying to lure me back by using trust and religious reasons. She said, “ Please I’m doing this transaction based on Trust & Honesty and again I want you to stick to your words, I’m putting everything into Gods hand, so please do not let me down in this property of mine. I’m doing this because of God & as a good Christian.”

At this point, she seemed desperate. I didn’t find it professional for someone to use religion to beg someone into their property.

At the end of the e-mail, she swore to send pictures of the property for me to reconsider. My guard was up high, but I saw no harm in an e-mail with pictures. So, we had one more exchange.

The pictures didn’t match.

Lavonda Robbins sent another e-mail that contained pictures of the apartment I had my eye on. It was the last chance I was giving the apartment I was clearly having bad vibes on.

The pictures she sent were photos of a nice, clean apartment with a black granite kitchen. Once I saw this, I immediately knew something was wrong. Scammer didn’t know that I bookmarked the original Craigslist post. The kitchen countertops of the Craigslist listing I saw were white.

My communications with this scam artist immediately stopped. I later discovered that the e-mail address Lavonda Robbins sent messages from was deleted a few weeks after, confirming the false ad.

Since this experience, I’ve vowed to never work with a rental professional I didn’t trust ever again.

The lesson.

Rental professionals need to be honest and trustworthy. Period.

When it comes to rental professionals, trust isn’t a big deal; it’s a huge deal. Trust and honesty in a rental professional is invaluable. According to a RentJuice study of “What Renters Want,” 40 percent of renters said that honesty is the most valued quality in a rental professional. You need to trust your rental professional because he or she will not only manage your home, but also your money. Once renters lose trust, you can almost guarantee that you will lose their business as well as their network of friends and family.

 

Part I: How I (Almost) Got Scammed on Craigslist

Scammed on Craigslist

In my college days, I learned a lot of life lessons. One of them was how to not get scammed on Craigslist.

Years ago, it felt time to switch apartments to find a better accommodation. Naturally, the first place I turned to was Craigslist. After all, the last apartment I successfully found was through Craigslist, so I found no reason to question the source.

I came across an ad that seemed too good to be true (and it was). It was a one bedroom apartment with a bunch of included amenities for $880 per month in Honolulu. The apartment I was living in was $1500 per month, so this ad was a dream come true. I sent an e-mail to learn more about the property, which began a series of questionable e-mails.

The Lavonda Robbins story.

Her name was Lavonda Robbins, and she said she couldn’t show me the apartment. She kindly introduced herself in the first e-mail and explained herself:

“My husband and I own the apartment, but he is late right now, we both had an accident few months ago, I’m currently disabled and I’m currently on a wheelchair. I had to relocate back to our other house in Maryland USA. That was why the apartment is vacant for $880 per month. Moreover, are you very clean, kind and easygoing? because I spent a lot on my apartment, so  I want someone who can take care of the apartment. Kindly let me know as soon as possible because I want someone who is reliable to occupy it.”

This story, at the time, seemed probable. The landlord I had at the time was from California, so having an out-of-state landlord wasn’t a foreign idea to me.

The additional story about her and her husband’s accident seemed odd to include, but didn’t raise any immediate red flags. I later found out that emotional motivational appeals was one of the manipulative tactics she used persuade.

“I will send keys.”

She told me the apartment features, which sounded great. I had to apply right away if I was to be considered for the unit.

In the same e-mail, she explained the next steps to continue the application process. “I want you to remember that I’m in Maryland, USA and the keys and documents are with here I will send it to you via UPS and you will receive it within 48hrs. I will send keys and documents to your present home,” she wrote.

I responded to her that I was still interested in the apartment. I wasn’t going to just send money anywhere, so I decided to prod a little with few more e-mails. One particular e-mail response exposed her of being a scammer.

My lesson (so far).

Some people will do anything to get money. Many people are goodhearted, but not everyone is. There are many scammers out there to sucker people into giving them money. That’s why, as a rental professional, it’s extremely important to assert yourself as a legitimate professional in the industry. Use a good business card or rental website as tools to assert yourself as a rental professional. Don’t seem questionable to renters, or else you will be quickly dropped, losing yourself a potential renter.

In part II, learn how Lavonda’s following e-mails exposed her as a scam artist.

Read “Part II: How I (Almost) Got Scammed on Craigslist.

 

 

Renter Profile: Tenant Finds a Safe Apartment in Honolulu

Honolulu renter

Hawaii, where the local hand gesture is a shaka, meaning “hang loose,” and people arrive on “Hawaiian time” (late), you’d think that everything is as easy-going as their attitude. Well, apartment hunting isn’t that simple.

In fact, according to the Honolulu Start Advertiser, Honolulu is the least affordable city for renters

Anne Villaruz, a registered nurse at Queen’s Hospital, tossed Craigslist to the side and searched for an apartment by foot, looking for a high-rise property with the most safety. 

“Paradise” doesn’t always equal “safe.”

The idea of a “perfect” paradise was shattered by Villaruz’s first apartment in Honolulu. Her first apartment was located in Waikiki, a pristine tourist area that’s iconic of many vacation postcards and TV shows.

It was seemingly an ideal apartment; it was away from the busy Waikiki strip, and blocks away from Waiola’s, a popular Hawaiian shaved ice shop. This wasn’t the case when someone started to pry open her living room window one late night. 

During a late night of studying, Villaruz heard someone trying to remove the glass on of her apartment window. While she scared off the intruder that night, finding a new, safer apartment suddenly topped her “to do” list. She needed to get out of her apartment as soon as possible. 

Renters that need to feel safe where they live. An apartment is where a renter sleeps, eats and lives. Nobody wants to feel threatened in their own home. In a rental unit, once the comfort of safety is out of the picture, the renter will be, too. 

Searching for apartments on foot. 

After unsuccessfully finding apartments through Craigslist, she decided to forego the online search and do the hunt on foot. 

“I didn’t like what I was seeing on Craigslist,” Villaruz said, “I kind of got disappointed.”

Walking around Waikiki, she looked at the bulletin boards of many buildings, hoping to find her next home. She said, “I was surrounded by a lot of high rises, so that’s where I started to search.”

She finally found her ideal apartment in Mo’ili’ili, just outside of Waikiki. 

Safety in the high-rises. 

Villaruz found safety on the fifth floor in a neighborhood named Mo’ili’ili. Now that she’s behind a security guard, security gate and a long flight of stairs, she feels more protected from potential intruders. 

It’s so safe, she’s stayed in her apartment in paradise for three additional years. 

The bottom line. 

Not everybody resorts to Craigslist when looking for an apartment. Don’t forget about publicizing your properties with “old school” advertising for local exposure. While the majority of renters begin their apartment search online, there are still people that do it on foot. You’ll never know when your apartment catches the eye of a passerby. 

Renters looking for their next apartment need the peace of mind that they will be safe. Nobody wants to have their guard up in their own home. Renters who feel vulnerable or unprotected in their homes also feel that it’s their cue to leave. 

Make your renters feel safe. Although sometimes you can’t change environmental factors to increase the safety of your unit, you can control the safety of the unit itself. Add extra locks to windows and doors so that you can assure your renters that your property is a safe place. Safe units keep renters sticking around. 

Renter Profile: Anne Villaruz

Previous Neighborhoods: Waikiki 

“My ‘perfect’ apartment is nearby…”: Work

“My apartment MUST have…”: Air conditioning

 

Page 2 of 3«123»