Cursing and slang in property listings are funny and eye-catching, attracting renters to click the ad. After the laughs at the witty remarks and pop culture references are over, how many inquiries do you have at the end of the day?
This Craigslist posting is full of slang and even a popular Kanye West and Jay-Z song reference. While these references are amusing to see in a property ad, they’re not effective in getting leases closed.
What about the other renters that won’t ‘get’ it?
When you use words like “sick”, “sweet”, and “cray” to describe your properties, think about other people from different age groups and cultures reading your listing. Will they understand? Most of these terms are used by young adults, but may not be understood by people who grew up with different slang or those who learned English as a second language. By doing this, you’re reducing your market to attracting a select demographic that talk like this.
It’s okay to use commonly used descriptive words to describe your unit, as long as it’s accurate. Renters browsing through Craigslist are looking for apartments that match their preferences of amenities, square footage and other features. You can describe the property as “cray” or “sick” as much as you want, but it won’t help renters with their apartment rental search.
Don’t forget the property amenities.
The emphasis of this property listing was the slang and the intention to increase hype about the unit. If this agent got lots of listing opens, that’s great! The next step is to actually sell the property to lease. After all, people looking through listings are trying to find a new home.
This listing lacked the additional details about the property needed to make a decision. It skimped on including the details about the amenities and the floorplans, which are features that renters really look for to help make their apartment rental decisions.
In my opinion, more energy could have been put into writing content that attracts renters than adding hype and slang.



















