Since 2006, Kahoots has provided the East Coast rental market with rental marketing and management software. We are excited to announce that RentJuice is now teamed up with the founder of Kahoots, who will direct our East Coast operations. Together we will continue to make time-saving software innovations and expand our presence on the East Coast. We are pleased to have the Kahoots team on board and look forward to helping their customers close rentals faster with RentJuice!
Resource for Real Estate Agents: Weekly Recap
Note: we’re doing this series post a day early.
In this series, we recap the articles and resources we’ve been posting on the RentJuice Twitter accountsince we’ve been tweeting a few times per day with the best tips, posts, and resources we can find on the internet. So without further ado, here’s a recap of the last two weeks:
- Another reminder about federal and state law differences regarding tenant foreclosure protection:
- Renters across America need more help from Congress (opinion piece)
- Inman News is tackling real estate and social media marketing:
- The Landlord as the Detective:
- Really a must read: “It appears that the crisis is causing a shift from homeownership to rentals”
- Another sad reminder of how important it is to get renter’s insurance
- Opinion: “San Francisco proposal could cheat landlords” > Worth tracking, could be precedent setting
- Tips for keeping pets in your apartment, plus how to ask landlords, neighbors, roommates for permission:
- Lessons to be learned from various NYC renters getting swindled and scammed (NY Times)
- RT @altgate When It Comes to Real Estate, It’s Location, Location & Broadband
- Making the case for owner-occupied multi-family housing (live in a unit and rent out the others):
- Various scenarios and ways to avoid becoming a victim of rental fraud:
If you like what you see, follow the RentJuice Twitter account – we’re at @RentJuice and would love to continue being the daily resource for real estate agents doing rentals, leasing agents, landlords, and renters. And of course you can always reach us on Twitter, by commenting on this blog, or by sending us an email here.
Real Estate Internet Marketing: Common Mistakes
Our team attended RE BarCamp Boston last Friday and gave a presentation on common internet marketing mistakes. It was great to see so many real estate agents taking notes on the facts and tips we shared, but we wanted to make that information available to all real estate agents who were not able to attend the conference.
First, we live tweeted the event under the Twitter hashtag #rebcbos, so the sequential tweets are available. It’s easy to find – in Twitter search just type in “#rebcbos rentjuice” and you’ll see our info from that day (or by clicking here).
However, it’s difficult to tweet an entire 45 minute presentation chock full of internet marketing facts, so we’re going to share the presentation in a recurring blog series called Real Estate Internet Marketing: Common Mistakes.
Here’s part 1 called The First Real Estate Internet Marketing Mistake is Haste:
Based on about a year of research that started at Harvard Business School, and based on scanning over 600,000 ads on Craigslist and other internet listing services, we found that roughly between 10% and 15% of ads didn’t follow best practices.
So what are best practices? Well, it’s simple and yet overlooked at the same time. Because rentals are often all about speed, real estate agents who do rentals often make quick mistakes that end up being disastrous for their business. That’s why the first major common mistake in real estate internet marketing is haste.
Agents will make simple mistakes by putting improper contact information, such as putting in a 9 or 11 digit phone number. We even saw agents who forgot to put their name and agency on an ad, not to mention forgetting an email address.
You should also use headers and footers on your ads that include a call to action, so that a potential renter has more of a reason to contact you. Examples include putting in the name of your agency, your name, and something about the place that will cause the renter to contact you (i.e. this apartment won’t last long – act now!)
So how does RentJuice help fix the problems caused by haste? We do many things to help real estate agents who do rentals avoid these simple yet costly mistakes. If you’ve forgotten to put in your contact information, you will have a big, red reminder that you’re not following best practices. With RentJuice, there’s no feasible way to make those costly mistakes anymore – and that definitely gives you a leg up on your competition.
Plus there are many other features we have that put our proprietary research into action to make sure you’re utilizing leading best practices for the entire rental process. Another example is that with RentJuice you can have custom headers and footers that show up automatically across all your ads.
And there’s so much more to RentJuice and specifically our internet marketing capabilities – by being able to manage and advertise your listings in a fraction of the time it takes on other services, you aren’t under as big of a time pressure. Which is another way that you’ll be less likely to make an error.
Bottom line: Get rid of the problems caused by haste. Haste causes simple mistakes that are costly to your business in the form of poor ads and a lowered perception of your agency’s reputation. Closing more deals starts with effective internet marketing. More effective internet marketing is a result of one of two options: taking more time with your advertisements (which causes less errors but takes more of your time) or starting a free trial with RentJuice.
Only with RentJuice will you be able to take advantage of our substantial proprietary research, instantly advertise your listings more effectively across over 16 leading partner websites including Craigslist, and take advantage of our local ad syndication partnerships with Boston.com and Wicked Local.
—
Find out more about our powerful solution at http://www.rentjuice.com
Announcing the Launch of RentJuice!
We’re proud to announce the launch of RentJuice! At our core is the most powerful yet easy rental marketing application on the web. Of course, this product is just a taste of what we’ve been working on over the past year, and we have several additional announcements this month, but we’re incredibly excited for the formal launch of our public presence.
So, what is RentJuice?
Well, RentJuice is a community of rental agents who close more deals and offer superior service to their clients. Our technology and marketing services allow real estate professionals to manage and market their inventory, communicate with their clients, and do all their paperwork (including free credit reports for tenant screening) in one simple interface. There’s much more, so make sure to browse our program details for a closer look at everything we have to offer, and to sign up for a free trial.
Our team is hard at work in multiple locations today – some of us are at RentJuice Headquarters in San Francisco creating additional features and services, while a few of us are presenting RentJuice publicly for the first time at RE BarCamp Boston. If you’re at RE BarCamp Boston, stop by and meet members of our team as we share various tips and best practices for rental agents and real estate agents who do rentals.
And let us know (in comments or via email) what you think about our newly launched product!
Rental Resources: Weekly Recap
We’ve been hard at work bringing on all of our new customers, so this blog has been neglected for the past two weeks. But no more! We’re back and we’ve got some great content to share over the coming days and weeks.
First, an announcement:
We’re happy to announce we’re sponsoring Real Estate BarCamp Boston. RE BarCamp is a technology related real estate conference that takes place in major cities throughout the United States. Members of our team will be at the conference in Boston to meet with tech minded real estate agents and brokers in the area. We’re excited to be part of a thriving community and are looking forward to connecting with attendees! For more info, check out RE BarCamp Boston’s website (you’ll see RentJuice on the right side of the page).
Second, we wanted to recap the articles and resources we’ve been posting on the RentJuice Twitter account. We’ve been tweeting a few times per day with the best tips, posts, and resources we can find on the internet. So without further ado, here’s a recap of the last week:
- Worth reading: “Boston rental outlook for summer 2009″. Lots of great facts and analysis from @mdimella
- Renters about to live together should consider cohabitation agreements. More on the pre-nup of renting:
- Success stories of strapped homeowners taking renters, with tips at the bottom for finding good renters:
- We’re now official sponsors at RE BarCamp Boston. Our team is excited for the event! #rebcbos
- Average cost of renter’s insurance is $12 per month for ~$30K of property coverage and $100K of liability coverage:
- Renter’s insurance usually covers property in 1 of 2 ways, providing either the actual cash value or replacement value:
- Re-tweeting this great real estate / rental 2.0 mind map. Definitely worth a look:
- Article: Upcoming student housing leasing season will show if the sector is as strong as people think.
- Fun NY Times piece on writing a better real estate agent profile and creating great listing descriptions:
- Defining NOHOs: some people are not meant to be homeowners but instead renters (Washington Post)
- The best metric to calculate if renting is a better value than buying is your area’s price-to-rent ratio:
If you like what you see, follow the RentJuice Twitter account – we’re at @RentJuice and would love to continue being the daily resource for real estate agents doing rentals, leasing agents, landlords, and renters. And of course you can always reach us on Twitter or by sending us an email here.
Real Estate Tribes
Seth Godin gave a recent talk on tribes over at TED and he made a great point about where marketing was and where it’s going. Seth made a key insight for any realtor looking to grow their business – it’s all about creating and leading real estate tribes and home rental tribes. But to understand where online marketing is going, and what a tribe is, you have to understand where marketing is coming from.
Here’s a key quote about old marketing techniques:
“Television. Advertising. Push push. Take a good idea and push it on the world… and if I can just get enough money to tell enough people, I’ll sell enough… this model requires you to act like the king… this method, mass marketing, requires average ideas, because you’re going to the masses… and unfortunately it doesn’t work so well anymore.”
The entire Seth Godin talk on the tribes we lead is fascinating and we’ve embedded it here as a resource:
http://video.ted.com/assets/player/swf/EmbedPlayer.swf
This talk highlights exactly where real estate agents should be focusing. Seth puts it best when he says “The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest… people on the fringes can find each other, connect and go somewhere.”
So what are you doing to create a rental market tribe in your area? Or a real estate tribe?
It’s clear that the most successful realtors going forward will make use of this concept and create very specific tribes to be connected. Why not become the trusted resource for first time renters in your area? Why not be the leader of landlords who rent multiple homes in your city? If you’re a real estate agent, this is a very simple concept to grasp and yet difficult to execute well.
Bottom line: The realtors who manage to create these specific real estate tribes and rental market tribes, particularly by leveraging the long tail and doing real estate marketing with social media, will end up capturing disproportionately more business in the home rental and home buying markets. If you’re a realtor, now is the time to start creating and leading these targeted tribes to add, manage, and close more listings.
Online Real Estate Marketing: Social Networks
In our last post called Real Estate Marketing: The Long Tail we brought up the benefits of leveraging the long tail to create an effective real estate marketing strategy. To recap, some of the benefits of an effective real estate and rental marketing strategy are that it spreads the name of your agency, creates goodwill among potential and future clients, expands your local network, helps close more leads, and makes you an authority on specific but important topics.
But we want to get into some more specifics about how to become an effective real estate marketer by using social media. As a primer, there’s a great post up at the Future of Real Estate Marketing blog, but we’d like to update that post a little bit since their post is over 2 years old. Here’s what is new in online real estate marketing and what you should look to do as a realtor or as a real estate agency: Continue Reading…
How Real Estate Agents Find New Clients: Two Types of Referrals
In our previous post called the best real estate agents say thank you, we talked about the importance of keeping existing clients. As a refresher, the big takeaway from that post was this: sharing a genuine thank you with clients is a great way to set yourself apart from other agents, keep your business and work in the renter or buyer’s mind, and simultaneously make you a better person.
But that post left a tip uncovered that we’d like to discuss here as part of our real estate agent tips on client management and new renter / buyer acquisition. The idea we’d like to address is: how does sharing a genuine thank you with existing clients help find new clients? Can it even help a real estate agent find new clients in the first place, or is it only what is commonly referred to as a client management technique?
We certainly believe that the best real estate and rental agents are leaders when it comes to having existing renters and buyers refer new clients. But it’s important to distinguish between the two types of referrals to better understand why they happen and the relative power of each.
The two types of referrals are organic referrals and inorganic referrals. Organic referrals are those that clients make on an agent’s behalf without an agent having specifically asked the current client to do so. Inorganic referrals are not as strong, because they are referrals that an agent has asked a client to make on their behalf. Therefore the client is usually not as genuine and convincing in their referral to a potential new client on the agent’s behalf. The key, then, is to drive as many organic referrals as possible if you want to continue succeeding as a real estate agent.
One way to do this is excellent client management. Let’s say you’ve just helped a renter find a new place and they’ve just moved in. If you send them a handwritten note to check in on them and see how the move process was, chances are you’ll be the first piece of mail they receive at their new home or apartment. Combine that with the kind reminder that you care about your clients beyond a transaction, and you’ve just generated a lot of goodwill. And this goodwill often translates into the organic referrals we talk about above – your clients are so impressed by you, your professionalism, and how much you care that they will talk to their friends when it comes time for them to rent a new place.
And yes there’s always a place for inorganic referrals – not all of your clients will remember you 100% of the time. So it’s good to collect as much of your renter or buyer’s contact information and stay in touch every couple of months, even if they’ve just bought a new home or signed a 1 year rental lease.
Remember, these are just steps you can take to increase your chances of an organic referral after the entire rental process or home buying process has taken place. We haven’t even gotten into the entire rental process and the things you have to do to be a more successful real estate agent – but we’ll get to it in future posts, so stay tuned.
Bottom line: while referrals are important to have in the renting or home buying industry, there are two different types: organic and inorganic referrals. And the organic referrals are the kind that you have to work harder to get (earn your referrals) but they pay off more than inorganic referrals. Continue to focus on what has driven organic referrals for you in the past, because that’s what will set you apart from other agents.
The Best Real Estate Agents Write Thank You Cards
There are numerous studies and shared experiences that have shown it’s cheaper to retain your current clients than it is to acquire new ones. Some agents don’t know the aforementioned fact, and yet some agents know the fact and still don’t do anything about it. Below is a great 3 minute TED video showing the power of thank you and below the video we’ll tie in how this relates to successful rental and real estate agents.
http://video.ted.com/assets/player/swf/EmbedPlayer.swf
Wow, that’s a powerful video. And it’s a great reminder that in general people don’t say thank you enough. So here’s how it relates to rental and real estate agents trying to close more listings and/or set themselves apart from other agents:
Write thank you cards to current and previous clients. If you helped someone find an apartment to rent, or if you connected a renter with a landlord, you should keep in contact with that client. And if you’ve fallen out of touch with them, what better way than to send a thank you card to rekindle the connection. You already did the hard work of successfully achieving that client’s goals – why not make them aware of that and keep them aware that you’re still doing business? It just makes so much sense.
Here’s an example: let’s say you have served 50 clients, so you follow the advice here and send 50 thank you cards. If just one of those previous clients ends up referring you to a new client, or finds you for repeat business, then you’ve more than made up your small investment of time and money. You’ve also just created good will with every other client.
And it makes sense to write handwritten thank you cards, rather than sending generic flyers or cards. It shows that you really care for the client’s previous business but also about them as a person – remember to mention something personal, or to ask how their kids or spouse are doing. Writing these thank you cards by hand means that you invested a bit more time in the person receiving the card. This is important because in a world where everything is done rapidly (email! twitter! text messages!) you can create a more powerful impact by doing things the old fashioned way.
Remember that following this advice not only makes business sense, it also is common sense. Sharing a genuine thank you with clients is a great way to set yourself apart from other agents, keep your business and work in the renter or buyer’s mind, and simultaneously make you a better person.
—
Did you like this post? Or do you have something to add? Let us know in the comments below or reach out to us on Twitter by messaging @rentjuice
Why landlords and brokers need credit reports
A common part of beginning a new lease is filling out a rental application provided by the landlord, which asks important information about an applicant’s qualifications as a new tenant. Before the renter is accepted, he or she will need to pass this test. In another post, we’ll cover the elements of a typical rental application and what you should have ready when applying for a rental.
The testimony of the renter on the rental application often isn’t enough: to get a third party to make sure the renter is telling the truth, the agent or owner will pull a credit report. What’s in a renter’s credit report, and why does it matter? How can owners make the best use of credit reports from bureaus like Experian or TransUnion?
First, it is a check on the renter’s identity.
Credit reports tie together your name, social security number, previous residences, and and payment history on bills like credit cards and student loans. We encourage property owners to make sure that the name and addresses on the application match the history shown on the credit report. Any conflicting information should be taken seriously and asked about to avoid fraud.
Second, the credit report gives the owner a sense for existing financial burdens.
It’s easy to make $100,000 a year and pay $1,000 a month in rent; it’s a much harder when the applicant has $150,000 in student loan debt, some significant balances on credit cards, and a shiny new BMW car payment. No matter the income or job type of the applicant, it’s important to understand the debt side of their balance sheet, which drastically reduces the availability of cash to go toward rent. Also keep in mind that the rent being charged will often exclude cable, Internet, or phone-related subscriptions; these are often overlooked by both sides and add at least a couple hundred dollars per month in additional expenses.
Third, credit reports demonstrate that the tenant makes monthly payments a priority.
Beyond giving a view of the renter’s existing burdens, the credit report shows a month-by-month summary of payment history. Every credit card company, loan issuer, or collections agency has kept the credit bureaus aware of the renter’s financial payment history. If there’s years worth of on-time payments, despite having a lot of debt, this person is likely a good candidate for the unit.
If you’re a renter, don’t be surprised by your financial history! Download your own credit report before beginning your search for a new apartment, and you may not need to pay for it. Thanks to FACTA (The Fair and Accurate Credit Transactions Act), you can get a free credit report once a year. While they’ve got great commercials, you can’t get it from FreeCreditReport.com (which gives away the credit report while signing you up for a subscription service). Instead, try visiting AnnualCreditReport.com, which is the official site to get your free credit report.
If you’re a landlord or agent, do not accept personal credit reports from individual applicants. Usually in the form of computer printouts, these reports can easily be tampered with. In addition, the reports consumers receive about themselves are not geared toward third parties and have far more data than you need. Instead, you should use a commercial credit check service. As long as you can prove (using supporting documents) that you’re checking credit only to qualify the applicant for a business transaction or contract, you can usually pull someone else’s credit report.
Leasing a home is a long-term relationship, and both sides should trust each other! Third-party credit reports are just one way that this trust can be established early.














