Tag Archive - Apartment

My Apartment Rental Search: Attending Showings and the Application Battle

Attending showings

Photo credit: Ukanda (Flickr)

The rental marketplace in San Francisco is fierce and isn’t forgiving to the unprepared. If you don’t have everything ready to go from the second you step into the apartment during a showing, you’re already too late. If you don’t have a filled application, credit report, and a pre-written check in-hand, you’re going to find yourself out of luck every time. Taking as much time to blink could cause you to lose an apartment.

With the cut-throat competition for every apartment, I had to make decisions about applying for apartments within seconds of the showing.

Location, location, location!

Parking in San Francisco is a nightmare. I once spent 40 minutes searching for parking, only to move my car five hours later for street cleaning. Since I was going to leave my beloved car at my parents’ house, it was important that my future property was walkable.

Since my commute from the South Bay was whopping 90 minutes one way (and I was tired of it!), I wasn’t going to settle for a commute over 30 minutes. I wasn’t willing to compromise this one bit.

The walk to the showing was crucial. I made sure I got to the showing a few minutes early to gander around the area. I asked myself, “Do I feel safe?” “How far is the grocery store?” “How far is work from here?” If I didn’t feel safe in the area or felt that it was in an inconvenient location, I didn’t even bother attending the showing and left. Why waste my time?

Preparedness pays off.

A renter in New York City, where apartments are notoriously difficult to come by, once told me someone advised him to “bring a 6-pack of beer when you view apartments” to win over landlords.

In San Francisco, we’re experiencing the same competitiveness for apartments. Compelled to bring a six-pack to showings, I left it at home. Instead, I used preparedness as my competitive edge.

At apartment showings I was less interested in, renters filled out applications during the showings, and in some cases, handed over an application before the showing even started. Knowing what I was up against, I needed to also have everything ready when I found “the one.” I bundled up a credit report, pre-filled application, and pre-filled checks for the security deposit and first month’s rent.

Then it happened. I found the apartment. It was walking distance to work, the grocery store, a gym, and bars. It had a kitchen you could actually walk into (I previously had a tiny kitchenette). One 30-second glance around the apartment was enough for me, especially since there were 8 other interested parties. The “kit” I created was handed over within seconds of the showing. The property manager’s listing said, “first come, first serve.” As the first applicant with the proper paperwork ready to go, the apartment was mine.

As many apartment hunters say when finding an apartment in a tough market, “I was lucky.”

massachusetts heating regulations

Tenant Alterations: 3 Factors to Consider

tenant alterations

A happy tenant is a happy customer. Sometimes, renters have plans of their own when considering decorating or enhancing your property. If you allow renters to make these changes, you can encourage a positive relationship and show you trust them. If you don’t, your tenant may not always be understanding. Unhappy customers have a lot of power because they can write bad reviews, affect your reputation or choose to leave your property.

There are three factors you need to consider when your renter requests to alter your property: 

#1: How permanent is the change? 

There’s a huge difference between asking to knock down a wall and making a hole in a wall to hang a mirror. For alterations that are not permanent, consider the time it takes to reverse the alteration. For example, having to spackle a wall after a tenant may be worth it if the tenant is happy and chooses to renew the lease. Also, you can request that the tenant restores the change back to its original condition, meaning they have to fix it after they move out. 

#2: Is it “damage”? 

If your apartment needs a paint touch up, and your tenant wants to repaint, there isn’t much harm in the alteration. If you allow your tenant to improve or alter your apartment, just make sure you get it all down in writing. Create a document stating the exact changes that will be made and whether you’ll be reimbursing them for the labor and materials.

#3: Is the alteration protected by law? 

The federal Fair Housing Act protects alterations for a disabled person, with your prior approval. Your property needs to be comfortable and safe for your tenants, like lowering cabinets.

Federal law also allows tenants to install wireless antennas and small satellite dishes, so that they can send and receive wireless signals. Also, know your state laws, so that you’re familiar with what types of alterations are protected. 

 

The Double Take Listing: Renovate, Then Take Pictures

We understand that it’s difficult to take professional-looking pictures of your rental property when you’re not a photographer. While you may be no Ansel Adams, nail down the basics of rental property photography before you start clicking the camera.

In this Craigslist listing, there were four pictures. There was also something wrong with each one. Learn from this ad and avoid these apartment photography blunders. 

apartment photography

Lesson #1: Clean up.

Property photos shouldn’t look like a renter just moved out. When there are boxes, and clutter all over the place, it makes your property look unpolished. 

Instead, move the clutter or stage your unit. At the very least, push aside all of the boxes and unnecessary items from the camera shot, so your place looks empty, not messy. 

Lesson #2: Take meaningful pictures. 

apartment photography
Don't just take property pictures of anything.

Don’t just take pictures of anything! You want to make your unit look its best, remember? It’s really difficult to highlight entire rooms when you’re taking pictures of sinks and closet doors. It doesn’t do your property any justice, and may cause renters to believe you have something to hide or the room is tiny. 

As mentioned in a previous post on rental property photography, try to take pictures including three walls instead of one or two. This will make your room look larger and give bigger scope of the room. 

Lesson #3: Avoid taking pictures of construction 

bad apartment photography

Repainting your unit? Great. Renters don’t want to see it get painted. They don’t want photographs of your property being worked on, they want to see the end result. 

Pictures like this make properties look sloppy and doesn’t give renters a good idea of what they’d move into. Exercise some patience before taking the photograph and wait for your property to renovated first, then take pictures. 

Now that you know what pictures not to post, learn how to take better property pictures. Or, better yet, learn how to make great content for your online listings.

How to Create Better Listings: Writing Content that Converts

Create better listings

In our first publishing guide, you learned how to increase the number of views that your rental ads got. Things like when to publish listings and what types of subject lines to avoid. Itʼs easily our most downloaded resource. Now, by popular demand, weʼve developed a second guide that focuses on how to create better content within those ads.

Clicks donʼt matter when it comes to ads. Not as much as leads do. Effective online advertising principles spark the interest of renters and entice them to apply. Poor ads are skipped, compromise your credibility, or fail to interest your prospective renters. Create a winning ad with compelling and practical content to increase rental leads with these five ad publishing tips.

Download the rest of our guide for 5 tips to writing better ads for more rental conversions.

The Apartment Search: Finding Excellent Customer Service

customer service

After renters whittle down the amount of apartment listings to a manageable few, they take the next step and start reaching out. Once e-mails start going out and phone start to ring, only half the work is done in closing out the lease. As soon as you make contact with a prospective renter, you’re being judged.

Hitting the wrong note with a renter risks losing a potential lead. That’s why you need to watch what you say and how you say it.

Exceptional customer service was what Ellen Mae Valdez, a renter relocating to Texas, used to pick a property. In yesterday’s post, we discussed her online search process. After she narrowed down her choices, impeccable customer service was key to signing her next lease.

Customer service as a quality indicator.

According to Valdez, she weighed the quality of an apartment a lot on the customer service provided. She said, “When I talked to agents, 50 percent of my interest was in affordability, 30 percent in environment and amenities, and 20 percent in customer service.”

Rental professionals that were unprepared and unpolished got their properties tossed to the bottom of the pile. Treat every prospective renter like it’s your only renter. If renters have questions, you’re expected to have answers. Even if you don’t have the answers right away, your commitment to finding them shows renters your dedication to helping them. Renters like that.

Using customer service for the long haul.

Renters look for quality customer service from rental professionals because they want positive interactions in the future. When renters look for a rental broker, they want someone they can use again when they need to move.  Property managers and landlords are expected to help tenants when things go wrong in the unit. Renters use their first impressions of rental professionals as indicators of quality service.

Valdez said, “When you rent, it’s not your property. You have to call other people to fix things. I want to know that if I have a problem, I won’t be slapped on the wrist for it. I don’t want to be penalized for requests or questions I have.”

Once renters choose a property, they’re making a commitment to the property and to relationship with the rental professional. Give them respect, answer their questions and be friendly. Renters want to know they’ll be taken care of during their tenancy, and won’t be neglected.

 

The Apartment Search: How a Renter Searches Online

 

Renters looking for apartments will use Google or Craigslist for listings.

Renters looking for a new apartment need to go through hundreds of listings. 

Renters who need to to move or find a new apartment head straight for their computers to help start the search for a new home. It can be difficult to figure out what renters are thinking as they go through this process.

Ellen Mae Valdez, a registered nurse, who relocated from California to Texas, told us about her rental search process. Her methods prove that renters are particular and sensitive to many small details that are frequently overlooked by rental professionals.

The search started on Google.

Completely unfamiliar with her new hometown, Valdez started her research for her new Texas home on Google. She searched “Apartments in Temple, Texas,” which is a very common search for people looking for apartments in a specific city. In fact, the most common search word for rental searches is “apartment,” as noted in the guide on creating “Better Rental Websites.”

While on Google, Valdez looked at the results on the first page, assuming that the best results would appear first. Renters are quick to make decisions, and expect Google to give them the best results first. That’s why renters focus their attention on the top search results, and neglect the rest. If you want your rental business to get visibility on Google, rental professionals need to channel energy into SEO, which helps get websites higher in Google search results.

Then, she went to Craigslist.

While some renters go to Craigslist first, Valdez went to it second. She skipped listings with subject lines that obviously were visually trying to grab her attention. “I skipped the ones with all caps or up and down letters,” she said, “It’s like they were yelling at me. I didn’t like that. It was also unreadable.” Writing visually distracting subject lines grab renters’ attention, but make sure it’s the right kind.

Once she started opening apartment ads, she looked for one major item: a link to an external website. Apartment rental listing on Craigslist are a sufficient way of getting essential information about a unit to a prospective renter, but a rental website is expected to give more details. Valdez said, “If they don’t have a link, I don’t go much further.”

She felt that if a rental business is professional, it should have a website to support it. She said, “The website is the first impression you get from the business.”

Websites need to be intuitive.

Rental websites need to answer all the questions renters may have by including all the information they need. Requiring renters to call for more information is one additional step they don’t really want to take.

“The websites needed to be especially intuitive,” Valdez said, “They need to include enough details about the apartment, and be organized.” Websites that didn’t provide the details she needed, she abandoned.

Rental websites that are easy to navigate are essential for renters. Renters on websites that don’t tend to their needs will find one that will. Websites that cover their bases will get rental leads.

Learn about how this renter decided on a property based on one factor in tomorrow’s blog post.

 

White wall syndrome: Decorating a rental apartment

Apartment decorating

Flickr by andypad

Following up on a link we shared on our RentJuice Twitter account to an article about remodeling your rental, we’re sharing some more tips about decorating a rental apartment and making it feel like your own place. The rest of this post is written by RentJuice CEO David Vivero:

One of the things that I find most frustrating about renting, especially now that it’s been years since my college dorm days, is how hard it is to properly decorate a rental apartment. I call this issue “white wall syndrome,” which is that feeling that you can never really make a rental apartment your own. Rental apartments just tend to have a poster here and there, and some comfy furniture, but somehow they often stop short of expressing the true personality of the tenant. There are some solutions to empty apartments!

White wall syndrome, to be clear, is the basic idea that you’re handcuffed by your security deposit: you see it shrink with every nail in the wall, every drop of paint, and with every lighting fixture you want to change.

Landlords have good reason for keeping control over your “customization,” since the tenant who follows you will most likely not share your taste and will want a plain white canvas of his/her own.

My best advice and recommended tools are:

  • Know how long you’ll stay. If you’re in a rent-controlled apartment, and it’s big enough to hold you over for a few years, it may just be worth painting and making a few changes. Depending on the wording of your lease, you’re going to have to spend a day or two painting those walls a nice apartment white or putting those old plastic blinds back in the windows, but it will be worth it. If it’s a short term rental or you “just don’t know” if you’ll want to stay longer than your lease requires, give it a few months before you pour your heart into those personal touches.
  • Include your landlord in the discussion. There are often ways to make improvements to the apartment that don’t upset your landlord. For example, it may be possible to paint the apartment neutral colors, like toupe. They may also hate the blinds that are there, and would be willing to share the cost of an upgrade.
  • Use smart new tools for your wall decorations. Here’s a great quote from the article we linked to above: “Worried about nail holes? New wall hooks from companies such as 3M attach using a removable adhesive that won’t damage the walls. Or, vinyl wall stickers, like those from www.wisedecor.com, are another option to add design and color to the walls — and they peel off easily when you move out.”
  • Add small pieces to your apartment. These small decorations – ranging from vases on your living room table to flowers or bowls at your dining table, make a big difference in making your rental feel like home. And the best part is you can easily take these pieces with you if you move to another place.

Bottom line: these tips will go a long way towards getting rid of white wall syndrome – soon, your apartment will feel like an inviting, warm place that is yours. Consider making that small time and monetary investment to really make your rental into a place that feels truly comfortable.

Have any other suggestions? Have you seen something we’ve missed? Let us know in the comments section below!