When renters are ready to start researching for their next home, over 70 percent of them start their apartment search online, according to the National Multi Housing Council (NMHC). This means, if your rental business doesnʼt have a website, youʼre missing opportunities to bring in leads for your agents or leasing team.
These days, itʼs not an option to have a website for your rentals anymore. Itʼs a requirement.
RentJuice conducted a survey of rental websites, matching up their various offerings with the features that renters most frequently look for when searching a website. Surprisingly, our results showed a disconnect between what pieces of information renters were looking for and what rental websites provided.
A website that showcases listings is a key component in any rental marketing arsenal. The entire point of having a website is to generate leads. However, when you see a well-designed website thatʼs a lead generating machine, youʼre only seeing the tip of the iceberg. Underneath the surface of every successful rental website are six key strategies that help to drive additional leads.
To learn about the six key strategies used to build a successful lead-generating website, download the rest of the free whitepaper.
