Image by Sean MacEntee via Flickr
If you want to increase traffic to your rental website, you need to use all your social media channels and SEO to direct people there. If your website can’t be found, prospective renters won’t be able to see your availabilities.
People spend three times more time on Facebook than on Google. Knowing this, Facebook is a promising place to start building a path to your rental website.
Here are 3 tips to increase traffic to your rental website using Facebook:
Tip #1: Fill out your employment information.
Some rental professionals are still leaving this area blank or are linking it to their company’s business page. While linking your profile to your company’s page is okay, it’s going to make it more difficult for people to come across your listings that way. Direct people to your rentals page by placing a link to your page in your employment information. That way, people who click that link go directly to your listings instead of a general corporate page.
Tip #2: Put a link as your profile caption.
The number one place people click when surfing Facebook is the person’s profile page. That means, after people click your profile picture, the amount of clicking on other parts of your profile tapers off. Start directing people to your website straight from your profile picture. Knowing that this is an area that has the most traffic, put a link to your rental website there.
Tip #3: Share articles or blog posts on your wall.
If you have dynamic content being posted on your website regularly such as a blog, it can also be a great way to push visitors to your website, also. Post article “teasers” of your website content, then add a link that goes straight to that post. Sharing articles on your wall gets published on your network’s newsfeed, encouraging your connections to share, ‘like,’ or comment, which increases your overall reach .
