When you enter in a valid address under the info tab on your rental business’ Facebook page, it becomes a “Facebook location” that people can write Recommendations for.
Think of it as a Facebook feature similar to Yelp or Foursquare, where people are able to “check in” to the location when they’re on the premises, and write reviews for. People that visit your rental business or your property are able to write miniature reviews with Facebook Recommendations. So far, this may not sound convincing enough to care about. However, Facebook Recommendations is a frequently untapped resource that can help your rental business grow.
Learn the 3 reasons why you need to start using Facebook Recommendations for your rental business.
Reason #1: Be visible to people outside of your network.
When you post to your Facebook wall, your content is broadcasted to your network. If you’re lucky, your content is compelling enough to encourage a “friend” to share it with his or her network.
Renters that write a Recommendation on your rental business or facility will have their review automatically shared on their Facebook wall. This Recommendation will include a direct link to your business’ Facebook page. So, you don’t have to worry about creating wall posts that will cause your network to want to repost it to their own wall, because Recommendations will publish on other people’s walls for you.
Reason #2: Instant reviews will appear.
Renters are always doing research on what other people have to say about certain rental businesses. They’re frequently using various tools to judge rental professionals to make sure they’re not going to be misled.
Facebook Recommendations help renters get instant reviews about your rental business. Anyone who Recommends your business will have their review appear on your Facebook page in a sidebar box. That way, people on your page will easily be able to read the nice things about your business.
Reason #3: See what people are saying about you.
As found in our study of renters, the credibility and trustworthiness of a rental professional is imperative to success. Renters are quick to drop any rental professional they don’t feel they could trust. That’s why you need to monitor what people are saying about you or your rental business at all times.
Facebook Recommendations makes it easy for you to monitor what people are saying about your rental business. If people are happy with your business, you’ll start to see positive Recommendations. If people are starting to recommend what NOT to do, you’ll be aware of it right away, and it’ll help you address it quickly.
