Image byCharles & Hudson via Flickr
Effective property descriptions can tell you a lot about an apartment. Pictures help give renters see what the property looks like. However, videos help renters experience the apartment without ever setting foot in the unit. Still not convinced that video marketing is an effective channel for your rental business?
We’ll give you 3 reasons why you should start video marketing for your rentals.
Reason #1: Be ahead of the game with less competition.
More and more rental professionals are integrating technology into their rental marketing strategy. While there are lots of professionals using pictures, maps, and social media to bring in more rental leads, video marketing is still on the rise.
Get in front of the wave before everybody starts to do it. Not only will you establish yourself as a tech-savvy rental marketer, but you’ll also have a smaller pool of rental professionals to compete with.
Reason #2: It adds dimension to your property.
As previously mentioned. Ads with pictures are great, but ones with videos are better because it helps renters get a feeling of what the property is like. As you walk through the property with the camera, renters can understand how large a room is, how far the living room is from the kitchen, etc. With static pictures, it’s hard to assume what an apartment feels like, but with video, it can help renters get a better idea of what your apartment is like.
Reason #3: Get more qualified leads.
If renters “experience” your apartment through marketing videos, it’ll help them make a decision on whether they’re interested in your property. They’ll have a better idea of what your unit is like with a video walkthrough or tour, just like at a showing. Those who lose interest will not apply for the property, leaving you with the most qualified renters.
